Wine Folly

The brief: "Complete overhaul of popular wine learning site, WineFolly.com."

I was initially contracted to redesign and rebuild the previous WineFolly.com site, but was later hired full-time as the sole developer working on the site.

The site was built using the Beans framework and Google’s Accelerated Mobile Pages (AMP) project, which aims to set a new standard for the performance of websites on mobile devices.

Some of the other projects I worked on include:

• A suite of Gutenberg blocks.
• An index of 260+ grape and wine landing pages.
• AB Testing using Google Optimise
• Custom shortcodes, including a super flexible card shortcode.
• A custom shortcode preset builder.
• Native integration with Klaviyo.
• Feedback system for posts.
• Custom post type for team and contributors.
• Custom landing pages for different initiatives.
• Custom API endpoints for the AMP integration.