Wine Folly

Complete overhaul of popular wine learning site,

Skills Used

  • UI Design
  • Front-end Development
  • Theme Development
  • Plugin Development
  • Gutenberg Development
  • Performance Optimisation


  • WordPress
  • Beans
  • AMP
  • Google Analytics
  • Git
  • WP Engine


I was initially contracted to redesign and rebuild the previous site, but was later hired full-time as the sole developer working on the site.

The site was built using the Beans framework and Google's Accelerated Mobile Pages (AMP) project, which aims to set a new standard for the performance of websites on mobile devices.

Some of the other projects I worked on include:

  • A suite of Gutenberg blocks.
  • An index of 260+ grape and wine landing pages.
  • AB Testing using Google Optimise
  • Custom shortcodes, including a super flexible card shortcode.
  • A custom shortcode preset builder.
  • Native integration with Klaviyo.
  • Feedback system for posts.
  • Custom post type for team and contributors.
  • Custom landing pages for different initiatives.
  • Custom API endpoints for the AMP integration.